MY ROLES
- Product Management
- UX/UI Design
- Copywriting
- E-commerce strategy
YEAR
2019 - 2023
COLLABS
Rocketdev
About
Betterway’s storefront is a 100% custom site built on the Shopify platform. Every part of our online store was carefully considered and tailored to tell our story while leading the users through an intuitive shopping experience.
All about the WHY
Betterway’s mission is to help protect the planet by offering consumers sustainable alternatives to every day products, like toilet paper. One of the brand’s core values is to educate consumers on the impact of their purchases, so my approach to Betterway’s storefront was to focus on storytelling. The challenge was to find a way to explain why tree-free paper goods matter to the world in a concise yet captivating way.
Optimizing for subscriptions
As a bootstrapped company with a small marketing budget, ensuring organic repeat orders by focusing on subscriptions was crucial to our business model. Our custom product page seamlessly integrates the 3rd party subscription platform into our shopping flow and helps customers understand the value of subscribing.
Contextual details
Converting for subscriptions is not an easy task. You are asking your customer to commit their credit card to a recurring charge, and that can feel scary. Offering contextual information at the time of the purchasing decision can help the customer clarify any doubts that might be keeping them from moving forward.
Mega Menu
Our product offering is very small. This gave us an opportunity to showcase each hero product on our SHOP menu and help users navigate to them easily. I also implemented tags to help customers discover new products and learn about the option to subscribe.
Shopping Cart
I wanted our shopping cart to offer the user helpful experience both in its empty and full states. If a user clicks on an empty cart, we offer links to products, helping them get to where they need to go efficiently. In the full state, the user has clear information, full control to edit the cart, and the option to insure their shipment in case it gets lost, stolen, or damaged.
Empty state shopping cart with CTA
Shopping cart with custom Shipment Protect feature
